Unfortunately these messages are usually devoid of any complex realities, cultural or racial differences, as well as diverse social contexts. It was the beginning of an industry that has had cultural authority over nine generations, whereby the animated characters and plots become prototypes for the youth’s identify, cultural milieu and social behavior. In 1937, Disney produced its first animated feature titled Snow White and the Seven dwarfs (Stammer, 2004). Thus, Toy Story 3, while highly entertaining, was unfortunately unable or unwilling to break away from these disparities and stereotypes and has continued on propagating these negative messages for future generations. The animation also reinforces negative female stereotypes as well as homosexuality. The results show a disproportionate representation of race, gender as well as parental roles. This paper critically analyzes the underlying presence of problematic stereotypes and disparities in Pixar’s 2010 release of their highly successful Toy Story 3. From the beginning of their animation history, young audiences have been exposed to culturally defining messages that influence the viewer’s identity and role in society. Stereotypes and disparities have always been predominant in Disney/Pixar movies.

Toy story 3